The Future of Social
Friday, August 19th, 2011I think a lot about social media. The fact that it pays my bills and puts food on my plate, is only one of the many reasons why I’m always thinking about it.
The one thing, I’m always thinking about is the future of social. Well if Twitter’s newest shortner doesn’t tell you where the future of social is headed, maybe this report on Google+ does. Both of these stories are just a few of the indications of how social media is slowly becoming more and more, a part of the search algorithm. Google understands this and it’s the primary reason why they invented Google+. People like to click on shared links and good content, more than they do search results these days.
How many times, have you clicked on a link on Twitter or Facebook simply because a friend sent it to you? You trust the friend, so you trust the source. The search engine result pages(SERPs) want to trust your friend too and who would not?
Let’s be honest the SERPS, long ago became manipulated with terrible content. We’re all to blame for this, but that content we shared on Twitter, can’t be bad if twenty other people tweeted it right?
If you want to know what the future of social is, just do a quick search and ask yourself why did these links appear.








