What Do You See?
What does your brand say about you? This is a question that we should be asking ourselves every day. How does our day to day actions create the brand that we want others to see?
In particular, what do you see when you go to someone’s blog or website. This is something that I’ve been thinking about a lot in the last few days, as I’ve been thinking of mulling over some changes to this very website.
Most people come to a website for particular reason, ESPN’s brand is about sports, CNN’s brand is about news, and Amazon’s brand is about shopping. All of these websites have a particular brand, but does yours? Even a blog, should have a particular direction. Ask your friends what your blog or website is about and see if they can tell you.
As I begin thinking about my brand going further in 2012, this is something that I’m going to be thinking about and maybe you should too.
