Archive for the ‘Tech Today’ Category

Tech Today with James Burrow

Tuesday, February 7th, 2012

I’ve had the opportunity in the last three years to meet and work with some awesome people.  One of them was James Burrow, who has served as both a boss and a mentor to me.  When I first met Jim,I was full of energy about social media and was eager to learn more about this SEO thing everyone was raving about.  The next year and a half I found myself learning more and more about analytics, link building, and online marketing skills, than I ever thought I would.

He now works full-time at BuildMyRank, but he was able to find some time to answer some questions for us.

Cole: Well first question I have, is how did you fall into online marketing?  My understanding is that when I met you at Internet Alliance, Inc. you started out as their tech support guy for their phone lines, but you somehow found your way into becoming their director of online marketing.  Did you have a passion for online marketing, or even for that matter, did you have any understanding of SEO/SEM or was it just something that just fell into your lap?

James Burrow: My previous career was as an Operations supervisor for a large call center but, like most every call center in the US, mine was outsourced off shore so I had to find a new career.

I always had an interest in web design and IT so I decided to go back to school and continue my technical training. It was during that time that I started working at Internet Alliance as a part-time employee managing the ebay store and CSE sites. At that time IA did really not have any clue about search or what was going on. Like a lot of companies they just could not keep up with the changes,(that were going on with search). They hired me because they had zero search results and thought that they CSE’s and eBay would bring in some additional traffic. They did, but I quickly got board with just managing feeds and started learning as much as I could about SEO. Every time I came across bad SEO on the sites, I would keep bugging people until it got fixed. They finally figured out I was pretty good at it and hired me on full time. Even then, I could not dedicate 40 hours a week to SEO/SEM but had to help design and implement the VOIP phone system and provide tech support. After awhile I got the go ahead to hire one person, then two people, and eventually six. Before I knew it, I had a marketing department.

So I guess it was definitely and unintended career choice but it has certainly worked out for me.

You mention that you were “interested in technology” and that’s how you got started with SEO.  Now, that you’ve been in this field for a few years?  What do you think makes a good SEO expert?  Obviously a level of curiosity has to be there…but are there any other qualities that you think one should have?

I think the field has grown so much that there is a lot of room for a variety of personalities and skills sets. Certainly a strong background in Internet technologies is always a good start. I think all SEO’s should have more than a passing familiarity with on-page code and the elements that go into making a modern site. This helps when working with designers and programmers. If you can talk the language you will garner more respect and they are more likely to listen to you when you offer suggestions. Having an analytical mindset is also key. No matter what part of the business you are in there will always be reports and data to analyze.
Also, anyone who wants to be in SEO should be involved in blogging and social media to some extent.

I agree that anyone involved in online marketing should be involved in some sort of social media.  Saying that though, as an SEO guy, what your thoughts on social media are in particular Google’s “Search Plus your World” update?

I think that social is having a big impact on search and will continue to do so but I think that the mobile internet is where we are going to see the major changes in the next few years. Not to sound too cliche, but I think Siri has been a game changer. It will be interesting to see how all of these technologies come together in the next few years.

I agree mobile is going to be huge as more and more people tend to get pickup the smartphone and table.  Beyond making their website mobile, do you have any suggestions for companies and brands that are just now getting into mobile?  Should they be picking up a Google+ account and find followers in social, create an app for their fans, or just concentrate on search?

It really depends on the business and who the customer base is. I think any business can realize benefit from some form of social whether it is FB, Twitter, or YouTube. As with any business, know your audience and establish as many methods to communicate your message as you can afford. A local plumber may not need a Twitter presence but he will definitely need a Google Places presence to appear in local search. As for apps, I think a lot of businesses are spending a lot of money making some pretty bad apps and I wonder how they can justify the expense to stakeholders. Apps should provide a useful function for your customers or at the very least not be annoyingly bad.

Ah…I haven’t even thought about Apps.  Beyond the Starbucks app, there’s not one that I really pay attention to.  Okay, with saying all that, can you give me a prediction where SEO will be a year from now?  (I would ask you 5 years from now, but in this field that’s too crazy to ask.)  Is there any technologies or SEO practices that we should be looking at now for and are there any that we use now, that you think will be not as important enough from a year from now.

I am terrible at predictions but I will say that even though Social has been the buzz for the last 2 years, it is still not the dominant signal for search and I don’t see that it will be anytime soon. That doesn’t mean that these signals are not important. They certainly get new content noticed faster and since freshness is important, that counts for a lot. There has also been a lot of discussion in the SEO world lately on the whole “Content is King” philosophy. A lot of people are out there proving that content may not matter as much as we thought when it comes to climbing the SERPs. In my current position with BuildMyRank, I see a lot of sites do really well with just a little bit of quality, optimized content, and a lot of links. So, my prediction is that everything will continue to change but also stay the same!

Awesome!  One final question and then I’ll let you enjoy your weekend.  Most people are familiar with Rand Fishkin and SEOmoz, and probably Danny Sullivan to some extent, but for somebody who is just now getting into SEO,are there any other blogs or people that they should be following and know about?

Sure, Joost de Valk knows more about WordPress optimization than anyone and in addition to using his plugins you should follow him. Bill Slawski reads all of those search patent docs so you don’t have to and has a great blog seobythesea.com. Associated with SEOmoz is Distilled.com and Tom Critchlow is VP of operations there and always has some great insights. Also Barry Schwartz tweets most of the top SEO news each day and is the guy behind seroundtable.com.
If you want to see everyone I follow, my list is public https://twitter.com/#!/jwburrow/seo.

If you’re interested in reading more about James’ thoughts on the SEO world, visit his personal blog www.MostOptimal.com.

Tech today with Erik Rasmussen

Monday, April 18th, 2011

Most of us daydream about traveling but many of us will often not leave the United States.  I’ve recently had the opportunity to be a coworker of Erik Rasmussen, who took the idea of traveling and ran with it.  Erik currently resides in Spain and is known to some as an American in Spain.

According to your blog “An American in Spain,” you’ve been blogging since roughly 2006.  During those early days, did you ever imagine that you would be doing this five years later?  What was your early inspiration that told you I’m going to do this?

I’ve been blogging in one form or another since the 20th century. When I went on an internship abroad program to Denmark in 1999, I began keeping a journal of my adventures, which I would send weekly to my parents as an alternative to sending emails about how I was doing. With my permission, my father began posting these to the internet at his place of work, and by the time my six month stay was over, I had quite a weekly readership. When I moved to England in 2001, I used my domain and a server I had access to to post photos and brief stories about various trips I took. In 2005, I began to notice websites called “blogs” and realized that the idea fit my personal publishing habits very well. I used a Mac app called iBlog for a year before I grew to hate it. I switched to Apple’s iWeb for a month, but quickly moved to WordPress, and I’ve been very, very happy with WordPress as a blogging platform ever since.

So I guess the answer to your question is that I can’t remember ever NOT “doing this”. Sharing my experiences with my family and friends – and most importantly, with my future self – just feels so natural to me now. I’d surely miss if I had to stop.

You mention blogging has basically become a natural extension of your life and anyone whose visiting your blog will notice that you hardly go three days in between posts, but how do you decide what is “blog worthy” or not?  Is it just something that strikes you at the moment or do you have a set schedule/cycle when it comes to writing and posting?

Most of the times when I hit “publish”, I have absolutely no idea what the following post will be about. Sometimes a day goes by and I’m convinced that there’s just nothing else to blog about, but then something always happens. Something someone says gets me thinking, or my kid does something adorable, or someone’s behavior nudges me towards a rant, or I happen to take a pretty photograph. There’s always something.

Part of what enables me to be so prolific is that I have very little rules set for the kind of content that is “blog worthy”. I guess my only rule is that I should be able to write at least a paragraph about the topic for it to warrant a post rather than just a Twitter/Tumblr/Facebook status. Sometimes I envy bloggers with a themed blog, about just about politics or cooking or programming or parenting or photos or travel, but then I realize how hard it would be for me to blog only about one topic and I’m grateful for my lack of structure. No set schedule and no set topics.

Having a blog often means that we often open ourselves to the world, both good and bad.  I’m curious, especially for someone whose blogged as long as you have and who seems to blog about anything and everything, have you ever had an issue with a troll or has anyone gotten angry over anything you’ve said.  How do you handle issues issues like this and/or do you have plans set up if anything like this does ever happen?

The only person that has ever let me know that they were offended by something I wrote is my wife, and in those circumstances (there is no one I would less like to offend), I have edited my post to rectify the situation. Now, if I think she might find something offensive or too personal, I will have her read a draft before posting. Oh, and I also have a cousin that gets really incensed when anything about him or his family is put online, so I’ve had to censor him out of a few posts.

Occasionally there have been commenters who have been looking for an argument (example), and I enjoy a good rhetorical sword fight every now and then. I particularly like it when my fellow readers pick up a sword and battle with me. I try not to be too offensive, but I also will call a social norm stupid when I think that it is and feel that I have arguments to back my case.

I also have to ask about your tumblr blog and social media in general.  How has Twitter, Facebook, and the various other social media platforms affected your traffic and your blogging philosophy.  Personally, I believe that social media is the ultimate delivery platform for blogs, links and content in general, but I’m interested in hearing your take on how social media as you’ve definitely been involved in this longer than I have.

I more or less answered this question in my post cleverly entitled Social Knot Working. Twitter, Facebook, and Tumblr are great, but it’s frustrating that there are so many social networks one feels obliged to participate in. Facebook has more users, but is less open to non-users (those two are causally linked). Twitter is open to everyone, but not used by many people. Tumblr is great for very short link and photo sharing, but doesn’t have built-in comments. Each service has its pros and cons and I can never decide which is my favorite.

As for how social media has affected my traffic, I’d really have to say that it hasn’t much. I think most of my traffic comes from RSS subscribers and people that aren’t even savvy enough to use RSS and just visit my blog via a bookmark. I’ve seen my posts get comments a little sooner after publishing because I have Feedburner set up to tweet my posts as they are published, but that’s about it.

Oh, and I did get dugg once. That was particularly exciting because it crippled one of my employer’s internet pipes for about a day.

Okay, Erik one more question and I’ll let you go.  What advice can you offer to fellow bloggers?  Are there any tips or tools that you recommend that a blogger should know about or use.

Hmm.. Well, it depends on the objectives of the blogger. If you want people that you don’t already know to read your blog, then it’s important to be generally interesting.  Photos of your friends and kids are okay, but the way people will find you is by providing some useful information or opinions about a topic that someone might be searching for. Another good way is to make insightful, funny, and interesting comments on others’ blogs. One of the most rewarding results I’ve had from blogging is making friends with some fascinating people all over the world, most of whom I’ve never met.

The trick to maintaining readers’ and search engines’ interest in you is to provide regular content. Once a month isn’t enough, once a week is better, and several times a week is even better.

As far as technology goes, I can’t praise WordPress enough. I haven’t used many of its competitors, but as a reader, I have a clear preference for WordPress, and, as a blogger, I’ve never wanted a feature that WordPress didn’t have but another blogging platform did. I highly recommend it.

Want to follow an American in Spain?  Follow Erik on Twitter.

Logging off: College

Saturday, April 9th, 2011

Logging Off: A collection of personal storys about what’s going on in my life this weekend.

This weekend I’m in Charlotte, NC hanging around with my brother who’s a student at UNC Charlotte. For those of you who don’t know, I graduated from college in December 2007 from Appalachian State University, so it’s been awhile since I’ve been on a college campus.

It’s cool to be on college grounds again and to see the interesting mix of people all battling the same problems of college life. The college landscape, especially in today’s world, makes for a very interesting melting pot of people, no matter your background. A quick look at the people around me reveals: an African American mom whose studying for a test this week, a twenty-something girl who could pass for marilyn monroe except for her tattoo sleeve whose being tutored in math, and a trio of asian kids who just walked in and are talking among themselves, I could go on, but do I really need to?

College is one of the least confined spaces you’ll find in your life. No matter your race, age, or creed you’re sure to find somebody whose in the exact opposite of you personality wise, yet battling through the same problems as you are. It’s the ultimate melting pot.

When was the last time you went to college and what was your experience like? Did you find it to be the same melting pot that I did?



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